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Do You Want a CPWA Certification to Serve HNW Shoppers?


Are you a wealth advisor trying to enter or develop your attain within the high-net-worth (HNW) market? This consumer phase contains enterprise house owners, executives, artistic professionals, and next-gen heirs with a web price of $5 million or extra.

These potential shoppers characterize a various group with distinctive challenges and life objectives far past asset accumulation. To draw and retain HNW shoppers, you’ll want superior technical experience and nuanced abilities in individuals and household dynamics administration.

How will you get or fine-tune these abilities? Incomes the Licensed Non-public Wealth Advisor® (CPWA®) certification from the Investments & Wealth Institute (IWI) is one strategy to accomplish this purpose. However is it well worth the time, effort, and cash you’ll dedicate to the method?

That will help you make your determination, let’s evaluate what getting a CPWA certification includes and the way it may gain advantage wealth advisors who want to serve HNW shoppers.

What Is a CPWA Certification?

The CPWA certification program includes a singular, multidisciplinary strategy to addressing the monetary wants of HNW shoppers. Candidates to this system can select between two enrollment choices:

  • A 6-month on-line program together with a 1-week, in-person class at a prime enterprise college

  • A 12-month online-only program

The stipulations are:

Lastly, you have to move a four-hour closing examination protecting 135 questions.

What Are the Prime Causes to Think about the CPWA?

The first advantages cited by many advisors holding this certification are:

  • Aggressive differentiation within the crowded HNW market

  • Extra confidence in working with ultrawealthy shoppers

  • Superior information particular to fixing advanced planning challenges

  • Potential for larger compensation and profession development

And, latest information tells us {that a} CPWA certification could also be an efficient strategy to develop your observe. In accordance with Cerulli Associates, CPWA practices have the biggest common consumer measurement within the business:

average client AUM for CPWA advisors vs. all other industry advisors

What Will You Be taught?

The CPWA program’s curriculum is designed to provide the principle and sensible methods you’ll have to serve HNW shoppers—and to move the required certification examination. The 11 core subjects are damaged down into the next 4 classes:

1. Wealth administration. Understanding the massive image is crucial to optimizing planning for the ultrawealthy. This phase will assist you analyze and suggest tax-efficient options and discover ways to construct and handle portfolios that meet advanced HNW objectives.

  • Tax planning. This deep dive into HNW-specific taxation will information you in speaking about methods with shoppers, simplify planning, and assist you work successfully with shoppers’ tax attorneys.

  • Portfolio administration. This phase will elevate your talents to harmonize wealth-building methods, danger administration, tax consciousness, and portfolio methods with shoppers’ sources and objectives.

  • Threat administration and asset safety. You’ll be taught to guage acceptable insurance coverage and asset methods to guard shoppers by means of life occasions together with marriage, divorce, and demise.

The [CPWA program] content material was implausible and considerably elevated my means so as to add worth to my goal market ($1 million–$5 million investable, primarily company VP-level individuals).”

Justin Hutt, CooperDavis Monetary Group,with Commonwealth since 2017

2. Human dynamics. Working with any consumer phase requires sturdy abilities in managing expectations, decision-making, and relationships, however you’ll want to lift your recreation when serving the extremely prosperous.

  • Ethics. Studying to establish and classify moral and regulatory points throughout the wealth administration spectrum will permit you to work confidently with a classy consumer base.

  • Behavioral finance. Cognitive and emotional biases can intrude with a consumer’s means to make sound choices. By studying easy methods to establish biases, you’ll be higher geared up to right or complement these tendencies.

  • Household dynamics. Tailoring methods for household organizations, trusts, and enterprise entities will rely on your understanding of key household roles, household workplace infrastructures, and the nuances of performing consumer discovery.

3. Legacy points. Should you haven’t mastered the complexities of how charitable and property planning options assist shoppers switch wealth, this phase gives you the superior abilities you want.

  • Charitable giving and endowments. You’ll be taught to evaluate the benefits and drawbacks of private and non-private charities, foundations, and trusts, in addition to the tax implications of giving methods in advanced consumer situations.

  • Property trusts and wealth switch. Though elements of property planning might lie exterior your tasks, a full understanding of wealth switch, end-of-life planning, and fiduciary points is crucial to the work of an HNW wealth advisor.

4. Specialty consumer companies. There are particular challenges concerned with enterprise planning at the side of HNW shoppers’ broader planning and portfolio administration wants.

  • Govt compensation. This phase addresses easy methods to consider inventory choices, deferred and fairness compensation plans, and concentrated inventory conditions, together with guidelines, restrictions, and tax implications.

  • Carefully held companies. As a major inhabitants of the $5 million-plus consumer base, carefully held enterprise house owners want advisors who could make acceptable suggestions about enterprise entity buildings and their tax implications, buy-sell agreements, valuation strategies, the enterprise lifecycle, and succession planning.

  • Retirement. To information shoppers with huge belongings by means of the distribution section, you’ll want to know return sequencing, analytical forecasting, tax therapies, Roth conversions, distribution necessities, and analysis of certified plans and web unrealized appreciation (NUA) guidelines.

So, Is the CPWA Certification a Worthwhile Funding?

If your corporation purpose is to draw and retain HNW shoppers, the information and insights supplied by a CPWA certification might assist you goal—and higher serve—this nook of the advisory market. However, make certain you could have a transparent plan earlier than diving in. Making lasting connections along with your desired clientele at all times is dependent upon your agency’s service choices and the consumer expertise you ship.

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Superior Monetary Planning Methods
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Discover artistic, complete monetary planning options—from asset safety to
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Commonwealth and IWI are separate and unaffiliated entities. Please seek the advice of your member agency’s insurance policies and procure prior approval for any designation/certification applications.



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