Once you consider social media, you would possibly image viral TikTok dances or humorous memes on X. Within the enterprise realm, you would possibly envision shopper manufacturers seizing trends-or creating them. Nonetheless, for B2B entrepreneurs, social media may not instantly stand out as an important a part of the advertising and marketing toolkit. But, overlooking it may imply lacking important alternatives.
In at present’s advertising and marketing panorama, 83% of B2B consumers require 3-10 interactions earlier than contemplating a model respected.¹ For entrepreneurs aiming to develop model consciousness or entice new prospects on a price range, each touchpoint counts. With 85% of B2B purchasers being Millennials and Gen Xers, who’re more and more influenced by social media throughout their buy journey,¹ social media has advanced from a “nice-to-have” to a “need-to-have” software for constructing model popularity.
Crafting a social media technique, nonetheless, isn’t any easy job—it requires curating content material, scheduling posts, and analyzing channels. Consultants recommend posting anyplace from as soon as every week to a number of instances day by day, relying on the platform.² So, how are you going to successfully handle this quantity?
Stream social content material with Cisco Advertising Velocity
Enter Cisco Advertising Velocity (MV), an award-winning co-marketing platform obtainable completely to our Cisco companions. MV affords a social stream function, permitting you to attach your organization’s and private accounts to streams of Cisco-created social content material that may be routinely printed to your accounts.
MV acts as your social strategist, managing put up quantity by way of auto-publishing or providing you with the choice to approve and customise posts. You’ll be able to tailor your focus by deciding on particular matters, areas, and even languages. For extra insights on this function, try our coaching assets.
Social media as demand era in Cisco Advertising Velocity
Past constructing model popularity, social media performs a crucial function in demand era— actually, 54% of B2B entrepreneurs generate leads by way of social media platforms.³ It’s a necessary software throughout the higher funnel phases, the place informative content material can enhance purchaser consciousness and curiosity.
Visible storytelling has turn into particularly necessary, with short-form movies and pictures delivering the highest ROI for practically half of entrepreneurs.⁴ Cisco Advertising Velocity may also help companions take full benefit of those traits.
For instance, our AI-Prepared Knowledge Middle companion marketing campaign is designed to draw new prospects by way of Cisco’s AI infrastructure. These ready-to-launch customizable campaigns embrace curated posts, participating social movies, and banners that may be co-branded to maximise engagement. Companions can leverage these property to spice up visibility and join with their target market extra successfully.
Observe social metrics in Cisco Advertising Velocity
We additionally ought to always remember—analytics full the image. With Cisco Advertising Velocity, companions acquire entry to social dashboards to trace and optimize their social media efforts. These dashboards permit you to analyze efficiency information, refine methods, and make data-driven selections for future campaigns.
All in all, managing social media could be a important funding, usually starting from $500 to $5,000 yearly for small to medium-sized companies, relying on geography and use case.⁵ Fortuitously, Cisco companions acquire entry to Advertising Velocity’s complete social media administration instruments—at no further value.
From automating content material to monitoring metrics, Cisco Advertising Velocity simplifies the complexities of social media administration, serving to companions save time, scale back prices, and obtain measurable outcomes.
Discover Advertising Velocity’s social media capabilities at present to rework your advertising and marketing strategy.
For added coaching on social media setup and campaigns, go to MV’s studying library.
Footnotes
[1] 2024 Digitalzone B2B Purchaser Beat, Particular Version
[2] Hootsuite, https://weblog.hootsuite.com/how-often-to-post-on-social-media/
[3] Optin Monster, https://optinmonster.com/social-selling-statistics/
[4] Hubspot, 2025 Hubspot State of Advertising Report
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