Right here’s how the story started.
Accepted: Chart child in workplace @ Tue Mar 5, 2024 12pm – 1pm (EST) (Michael Batnick)
He was “Chart Child” from the bounce. I’ll circle again to him in a minute.
There aren’t numerous gaps in an advisor’s tech stack. One might argue that the business has the other drawback. There are too many decisions.
Final summer season, we took a have a look at the evolution of Michael Kitces’s well-known FinTech Options Map. From 2018 to right now, we now have seven new classes and 352 new corporations. 352!!
I’ve opinions on how we received an overabundance of wealth tech corporations, however I’ll save that for one more time.
Right now, I need to focus on why we threw our hats into the ring and began the 353rd new wealth tech firm. 🤣
Exhibit A will exist within the prime proper quadrant of this chart in both the shopper engagement/enterprise growth universe.
I constructed our first potential shopper communication deck in 2013. Through the years, it snowballed right into a little bit of a Frankenstein undertaking. Certain, we had our emblem on each chart, however every slide was completely different. A chart from Dimensional, one other one from JPM, and others copied and pasted from our blogs. It was a large number.
Yearly, updating and sustaining the 100+ slides was a giant undertaking. Typically, our favourite visuals from different corporations get orphaned. You possibly can’t present a shopper a chart that hasn’t been up to date in 4 years.
The deck that you just stroll a prospect by way of is vital to the gross sales course of. What you present them is arguably extra vital than what you inform them. When anyone walks you thru a presentation, trying and listening concurrently is inconceivable. In that state of affairs, our eyes dominate our ears. Your phrases may be on the extent of Charles Dickens, but when the visuals appear like Jackson Pollock, your message will fall on deaf ears.
Final yr, we went by way of a routine audit with our regulator. When the advertising deck was accredited and got here again to me, I scrolled by way of it and stated, “Okay. It’s time to up our sport.” What I noticed was not reflective of a severe group. It was time to roll up our sleeves and construct one thing that appeared extra skilled.
That very same week, I child you not, I received this electronic mail.
Wow, cool electronic mail, I believed. After which I opened the PDF. It was 13 slides. Every one is formatted like the 2 under.
We introduced Matt in instantly to construct our new advertising deck—all 100+ slides of it. After which an concept was born. If we couldn’t make a world-class advertising deck, how would the typical RIA do it? You must perceive that almost all advisors aren’t essentially markets folks. And so they’re positively not Excel and PowerPoint folks.
Matt spoke with dozens of potential founding CTOs, and have been fortunate sufficient to fulfill Eric Diviney. Then we would have liked to discover a product designer. Matt occurred to go to varsity with Aram Festekjian. And a dream workforce was born. They spent the final six months, mornings, nights, and weekends, constructing Exhibit A.
The platform is tremendous easy. We constructed over 100 charts which might be up to date each single day. You add your headshot. Drag your emblem after which have the charts formatted to your specific hex codes. Lastly, add no matter compliance language your agency requires. It’s that easy.
Right here is Matt and I unveiling Exhibit A to the world. The entire workforce crushed the project.
For those who’d prefer to study extra, hit the hyperlink. We’re standing by to reply any questions you may need.
