What Fleet Managers Must Know to Preserve Drivers Secure

This put up is a part of a sequence sponsored by IAT Insurance coverage Group.

For companies that depend on fleet drivers, driver security isn’t nearly defending folks — it’s additionally about defending your corporation, your repute and your backside line.

Distracted driving is expensive, in additional methods than one

Over 3,000 folks lose their lives because of distracted driving yearly.^[1] These preventable losses influence households, companies and communities, each for the on a regular basis driver {and professional} drivers throughout fleet-reliant industries.

Skilled drivers are inherently extra vulnerable to distracted driving because of lengthy hours and demanding schedules. It’s essential for fleet drivers and managers to grasp and deal with the foundation causes of distracted driving to maintain drivers secure and companies protected.

The three sorts of distracted driving

Distracted driving isn’t restricted to cellphone use. The Nationwide Freeway Site visitors Security Administration categorizes distractions into three major varieties: handbook, visible and cognitive. Skilled drivers and their employers should perceive all three to successfully cut back threat.

1. Guide distractions

Guide distractions contain any exercise that requires the motive force to take one or each arms off the wheel. These embody:

• Consuming or ingesting whereas driving
• Adjusting the radio or local weather controls
• Reaching for gadgets resembling a pockets or cellphone
• Texting (essentially the most harmful habits by far)

Even a short lapse in bodily management — resembling taking a hand off the wheel to seize a espresso — can delay response time and improve the probability of an accident.

2. Visible distractions

Visible distractions happen when drivers take their eyes off the street, even momentarily. Widespread examples embody:

• GPS units or navigation apps
• Rubbernecking at accidents
• Testing gadgets contained in the car
• or interacting with passengers

Simply two seconds of diverted consideration can double a driver’s crash threat.^[2] Drivers, particularly these managing advanced supply routes or unfamiliar areas, ought to preprogram their GPS or use voice steering to maintain their eyes on the street.

3. Cognitive distractions

Cognitive distractions take the motive force’s thoughts off the duty at hand — driving. These could also be much less seen however are simply as harmful as they’ll impair decision-making and response time:

• Daydreaming
• Speaking on a hands-free cellphone
• Driving whereas fatigued
• Experiencing street rage or emotional misery

Fatigue, specifically, is a major concern for drivers working lengthy shifts or inconsistent schedules, that are frequent in seasonal or logistics-heavy industries.

4 methods fleet managers can handle driver distraction

Decreasing distracted driving inside a fleet operation requires a multifaceted technique. From schooling to know-how, listed below are 4 methods to take proactive management:

• Driver schooling: Common, necessary coaching is the inspiration of secure driving. All drivers — whether or not new hires or veterans — ought to obtain schooling on the risks of distracted driving usually. Coaching ought to embody real-life case research, video simulations and annual refreshers.

• Use telematics: Fashionable fleet telematics methods can detect and report dangerous driving behaviors, permitting managers to observe driver habits. They will determine patterns of inattention and examine incidents for root trigger evaluation, which may also help create a tradition of accountability.

• Implement hands-free know-how: Whereas zero cellphone use is right, some enterprise wants require occasional communication. Palms-free units, resembling voice-activated GPS methods and Bluetooth headsets, may also help restrict visible or handbook distractions — however they’re not a license to multitask.

• Decrease cellphone use: Create clear, enforced insurance policies that discourage any nonessential cellphone conversations whereas driving. Encourage drivers to complete all calls earlier than driving, pull over for pressing communications and use distraction-blocking apps. Managers ought to keep away from calling drivers mid-route because it units a precedent that comfort outweighs security.

Eyes on the street, security in your thoughts

Stopping distracted driving is a year-round precedence. Between rising fatality charges and elevated insurance coverage premiums, the price of distraction is just too excessive. By educating drivers, investing in telematics and setting sturdy insurance policies, companies can considerably cut back the chance of distraction-related incidents.

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[1] Nationwide Freeway Site visitors Security Administration “Distracted Driving,” Accessed April 8, 2025.

[2] AAA Alternate “The Dangers of Distracted Driving,” Accessed April 8, 2025.

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Private Auto